Research suggests that approximately 80% of women are wearing the wrong bra size, what is the reason behind this? Celebrities are role models for society and if we see them committing these fashion mistakes we most certainly will too. Bra’s … Continue reading →
This video is an interview from the Today’s show to doctor Raj who is the editor of ”Health magazine”. Dr. Raj talks about some things women can do to prevent a bad impact on their breasts and overall health. Among these things, finding the perfect fitting bra is a must!
After two fantastic years at Mass Challenge, we are moving our corporate headquarters to Newbury Street in Boston. We are so thankful for all the wonderful people we have met during our time here and so proud to be a part of this community. Best of luck to the Mass Challenge Class of 2012!
I am a Certified Fit Specialist for Zyrra and thought it might be helpful to hear why I became a Fit Specialist, and more importantly why I continue to be one.
I am a very giving person, sometimes to a fault, but I find joy in giving to others. I became a Fit Specialist because I believed in the concept that comfortable bras can be made for women. I am dismayed to hear women’s stories of how they have suffered for years in bras that don’t fit. Being a Fit Specialist gives me the opportunity to solve the problem of uncomfortable, ill-fitting bras.
I am realizing my dream of owning my own business and becoming a successful salesperson.
At this point in my life I believe all the stars are aligned to for me to grow my Zyrra business to achieve my goals of financial and career independence.
I met Donna Real, a Zyrra Fit Specialist, at a networking function. When she stood up and said she was with Zyrra and they were a company that made custom fit bras I could not get to her fast enough. As soon as the function was over, I went up to her, we exchanged information and I booked a private fitting. I thought my days of wearing bras too tight, too big, too this, too that were over. After the fitting my bra was mailed and it fit me, yes me. The girl with big bosoms that has struggled her entire life to find a bra that fits proper. I was so happy! I felt like I had been cloned. No more huge white large Marge grandma bras for me. I’m sporting a sexy, comfortable ensemble that was made just for me. The Pam bra. My ecstatic happiness about finally finding a bra that fit lead me to independent sales with Zyrra. I’d like to educate every woman I meet that the world finally has a solution for the dreaded bra. Zyrra the custom fit bra that is guaranteed to fit. Thanks Zyrra!
Why does anybody want to join something? They do it because it represents something that resonates with that person. For Zyrra, that something is our culture and our “why.” As the CEO and co-founder of that culture, that stems in part from why I’ve worked to create this company. In other words, my personal “why” impacts everything about who works with me, and who joins us in any capacity (Fit Specialist, Hostess, Supplier, advisor, investor, employee, board member, etc.)
As a guy, my “why” is not a problem I have with bras – I don’t wear them. My “why” is the same as the day I got involved with the Zyrra concept. It has to do with the responses from the 500 women I spoke with about their bras. I realized (1) there are a lot of women who are suffering every day, and (2) they don’t have any real solution to that suffering. I believed that I could help and that this was an opportunity to revolutionize something big.
So I took a sewing class, learned to sew, and spent several years sewing prototypes and building software, finding suppliers, and finding people. Along the way I learned something else: direct selling, done right, is an incredibly powerful selling channel, both for scaling a company and for positively affecting many lives.
We won the Mass Challenge competition at the end of 2010, and the criterion for the judging was simple: IMPACT. I do what I do every day because I believe that we can make an impact, a big one, helping women everywhere feel better and stand taller. We do this by providing opportunities to set goals, connect and be part of an inspiring culture, and to earn money. Oh, and we also make beautiful bras that fit and work better.
A couple of weeks ago, the wave of “primary fever” came through our neighborhood with the republican primary in New Hampshire. We are located in Boston, less than an hour from New Hampshire, and we saw an opportunity to engage in the discussion.
So we grabbed our bra bus, and headed North with our messages about job creation, entrepreneurship, and manufacturing. I blogged about it before we departed.
The event was a success: we engaged with several candidates and with a number of media companies, giving interviews to spread our message with TV, radio, print, and web media.
One of the many people we were privileged to meet in NH was Adam Kokesh, who runs an online channel called “Adam Vs the Man.” I did an interview with him, and he filmed my conversation with Rick Santorum. Check it out:
Our message is simple: Most of the job creation in the US comes from startups and small
businesses. Every candidate talks about job creation, but if that rhetoric is to mean anything, it must be backed up by action that helps startups and small businesses thrive. So we showed up to say that action matters, and there are thousands of startups like Zyrra that will be affected by those actions (or inactions). The candidates, the press, and the people need to understand this. Please share it, tweet it, post it. Startups are the future of the US economy, and we don’t have a lobbying group.
[Note that Zyrra is NOT a political organization, and does not endorse or support any particular candidate or party. Our policy is: “You support who you want. We’ll support you.”]